Thursday, November 6, 2014

Movie Theater businesses evolving toward higher end clients

You may or may not have noticed that a few movie theaters are now offering beer and wine service. There's a few theaters around here that have chairs that feel like loveseats complete with ottomans.

This is a great evolution of film. Since film downloads and streaming have hit high marks, the theaters have been scratching their collective heads trying to figure out where to go and high end clientele still need a place to go out to, without going to a dirty club to dance to EDM music that they can't dance to anyway. Well, nobody can really dance to that music, that's the point, but that's another story.

There are even theaters around the country that offer waitstaff to bring select gourmet foods to your "table".  After doing some searching, here's an article that will give you some insight as well.

http://www.ocregister.com/articles/theaters-639602-movie-sushi.html

As a forecaster, I would assume this to happen for the future of my profession's cineplexes:

1. Less seating. More legroom, bigger chairs, plugins for phones(yes!), and pre-seating conversational music.

2. Age categorized rooms. Less teens mixed with seniors. Actually, both of those groups are the make-out groups, so maybe lump them together, and have 30s to 50s in same rooms and optional baby/kid clubhouse for rated PG-13 and up supervision.

3. Old Days. Tuesdays are half-price and you can sit with people that aren't in your preference and gourmet food and beer must be consumed out of the screening room.

4. Pillow rentals like a hotel.

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